Case study · Fashion & Textiles

Chef jackets – from the manufacturer to the people who wear them.

Atelier Nordwind sells workwear to restaurants and hotels – to consumers through its own webshop and to business customers at trade prices. We follow one chef jacket from the manufacturer order through the shop to a made-to-measure order for a hotel – in both variants: „AA-Konfektion“ (a standard size adjusted by two measurements, armpit to armpit and length) and full body measurements.

MFMira FeldmannManaging Director ANAnna NeumannPurchasing & Office TLTextilwerk LausitzManufacturer JBJana BrandtPurchasing, Hotel Seeblick JPJan PetersenHead Chef
120jackets ordered – in 2 colors and 6 sizes
1product record for consumers, trade customers and made-to-measure
5made-to-measure pieces – each with the wearer’s own measurements
0measurement lists sent by Excel or fax

The company, people and amounts are fictitious. The workflows show the features of NextRB Unternehmer as they exist today.

Week 1 Monday

Ordering from the manufacturer

For the new season, Atelier Nordwind is adding the double-breasted Kochjacke Hamburg chef jacket to its range. Anna orders 120 jackets from Textilwerk Lausitz: 80 in white and 40 in black, sizes XS to XXL. Instead of typing 12 separate lines, she enters the quantities into a color-by-size matrix.

In NextRB Unternehmer
  • „Spezialerfassung“ (Special entry): colors × sizes as a matrix – each cell becomes a line item
  • Size charts for apparel, shoes or your own size runs
  • Purchase order sent to the manufacturer as a PDF – with purchase price and delivery date
atelier-nordwind.nextrb.eu/wawi/bestellungen/BE-2026-0031

Spezialerfassung · Kochjacke Hamburg

EK 16,80 €
Bestellung BE-2026-0031
Textilwerk Lausitz GmbH · 12 Positionen
2.016,00 €
an Hersteller gesendetLiefertermin KW 44
Week 3 Thursday

The goods arrive – almost complete

The manufacturer delivers 108 jackets; black in L and XL will follow a week later. Anna turns the purchase order into a goods receipt, corrects the two lines and posts it. The order matching shows what is still outstanding. When the invoice arrives, she enters the invoice number and date – and the purchase price is saved to the product.

In NextRB Unternehmer
  • Goods receipt created from the purchase order; partial deliveries are collected in a draft
  • Order matching, purchase order ↔ goods receipt: ordered, delivered, outstanding
  • Stock per color and size – in the warehouse and instantly in the shop
…/wawi/eingangsrechnungen · Abgleich

Abgleich BE-2026-0031

108 von 120
Weiß · alle Größen80 / 80 ✓
Schwarz · XS, S, M, XXL24 / 24 ✓
Schwarz · L0 / 10 offen
Schwarz · XL4 / 6 offen
Bestand Kochjacke Hamburg · Standardlager
XSSMLXLXXL Weiß6142220126 Schwarz2612044
Week 3 Friday

One product, three prices

Mira gets the jacket ready for sale: a photo for each color, a consumer price of €49.90 incl. VAT, a trade price of €34.90 net, and €32.90 from 10 pieces. One toggle puts it in the shop. And because the jacket comes in sizes, business customers can automatically order it as AA-Konfektion, too – all Mira has to add is the €9.50 surcharge and the delivery time.

In NextRB Unternehmer
  • Consumer and trade prices, volume pricing, promotional prices for a set period
  • Color photos: tap a color in the shop and the matching photo appears
  • Made-to-measure per product: „Keine“ (None), „AA-Konfektion“ or „Detailliert“ (Detailed) – with a surcharge
…/wawi/produkte · Kochjacke Hamburg

Kochjacke Hamburg

im Shop
Endkunde49,90 €brutto
Händler34,90 €netto
ab 10 Stück32,90 €netto
Maßanfertigung
KeineAA-KonfektionAchsel zu Achsel, LängeDetailliert
Aufpreis je Stück9,50 € netto
Lieferzeitca. 3 Wochen
Week 4 Sunday, 9:14 p.m.

The first sale – on a Sunday evening

A home cook in Bremen orders a white jacket in size M and pays by card. He receives the invoice as a PDF right away, and stock for white/M drops by one – in the warehouse and in the shop. On Monday, Anna sees the order in NextRB Unternehmer and ships it.

In NextRB Unternehmer
  • Shop as an add-on module, running on the same product records – stock per color and size
  • Payment via Stripe; the invoice (a ZUGFeRD PDF, a German e-invoice format) is emailed automatically
  • Widerrufsrecht notice (the statutory right of withdrawal for consumers), AGB (general terms and conditions) and privacy policy – all from the legal documents in NextRB Unternehmer
Consumer shop page for the Kochjacke Hamburg: product photo, colors white and black, sizes XS to XXL, price €49.90 incl. VAT, buttons „In den Warenkorb“ (Add to cart) and „Jetzt kaufen“ (Buy now)
The product page in the shop – this is what consumers see. Tap to enlarge.
Week 5 Tuesday

The hotel logs in – and sees trade prices

Hotel Seeblick on the island of Sylt is a business customer. Jana Brandt logs in to the shop with her email address and receives a one-time code – no password needed. Instantly, all prices are shown net. She adds 12 jackets in standard sizes to her cart, and the volume price kicks in. Three of her colleagues don’t fit any standard size – that’s the next step.

In NextRB Unternehmer
  • Business customer login with an email code; stays signed in for 30 days
  • Net trade prices, volume pricing and customer discounts – hidden from consumers
  • Made-to-measure is only shown to logged-in business customers
atelier-nordwind.nextrb.eu/wawi/shop/…
Atelier Nordwind Mode GmbHGeschäftskundeHotel Seeblick GmbH
★ Ihre Händlerpreise – alle Preise netto zzgl. MwSt.
12 × Kochjacke Hamburg
Weiß · S 3, M 5, L 4
34,90 €
32,90 €
Staffel ab 10 Stück394,80 €
✂ Auch nach Maß erhältlich
AA-Konfektion · + 9,50 € je Stück · ca. 3 Wochen
Nach Maß
Week 5 Tuesday, right after

Made-to-measure, the quick way: AA-Konfektion

For Tom, Lena and Mehmet, Jana lays a well-fitting jacket flat on a table and measures it: armpit to armpit (AA) and from the shoulder to the hem. In the shop, she picks the color and base size, then types in the name, AA and length – the sketch displays the values as she goes. For Mehmet, she adds the note „Ärmel bitte 3/4“ (3/4 sleeves, please). Three pieces, three names, one request.

In NextRB Unternehmer
  • AA-Konfektion: just two measurements taken on a finished garment – quick to explain, quick to measure
  • Several pieces in one request, each with its own measurements and wearer’s name
  • Implausible values are caught by a permitted range that Atelier Nordwind defines
Business customer shop: the „Nach Maß anfragen“ (Request made-to-measure) form set to AA-Konfektion, with a sketch showing AA 68 cm and length 82 cm; next to it, the request with three chef jackets for Tom Keller, Lena Vogt and Mehmet Aydın
AA-Konfektion in the shop: base size, AA and length – one piece per employee.
Week 5 Wednesday

And for the head chef: made to his body measurements

Head chef Jan Petersen wants the Chefjacke Premium jacket – cut exactly to fit him, with an embroidered chest pocket. For this jacket, Mira has set up the detailed variant: height, chest, waist, shoulders, sleeves and back, with required fields and permitted ranges. Jana enters the measurements for him and his deputy and submits the request – no payment required.

In NextRB Unternehmer
  • Detailed: 13 common body measurements as tiles, plus any of your own
  • Required fields and a permitted range per measurement, in the same order as in the shop
  • A note per piece, e.g. embroidery or sleeve length
Business customer shop: the Chefjacke Premium made to body measurements, with height, chest, waist, shoulder width, sleeve length and back length; next to it, the request with two jackets
The detailed variant: body measurements with required fields and permitted ranges.
Weeks 5 – 9 from quote to invoice

The request becomes an order – with every measurement

In NextRB Unternehmer, two draft quotes are waiting, tagged „Maß-Anfrage“ (Made-to-measure request), with prices already suggested. Anna adds the embroidery, finalizes the quotes and sends them. Jana accepts both quotes online. Each piece’s measurements appear in plain language on its line item – on the order confirmation, delivery note and invoice – and that’s how they go to the manufacturer, too. Later, Jana finds the invoices in the customer portal, and in the spring she reorders the standard-size jackets there with a single click.

In NextRB Unternehmer
  • Request → draft quote, with an email to the office and an acknowledgment to the customer
  • Quotes accepted online; the order confirmation goes out automatically
  • Customer portal (add-on module): invoices, open items, reorders
…/wawi/auftraege/AU-2026-0118
AnfrageShop
Angebotonline angenommen
AuftragAU-0118
Rechnungfolgt
Auftragsbestätigung AU-2026-0118Hotel Seeblick GmbH
Kochjacke Hamburg – Maßanfertigung
AA-Konfektion · Für: Tom Keller · Weiß · Ausgangsgröße L
AA 64 cm · Länge 84 cm
1 Stk44,40 €
Kochjacke Hamburg – Maßanfertigung
AA-Konfektion · Für: Lena Vogt · Weiß · Ausgangsgröße M
AA 54 cm · Länge 76 cm
1 Stk44,40 €
Kochjacke Hamburg – Maßanfertigung
AA-Konfektion · Für: Mehmet Aydın · Schwarz · Ausgangsgröße XL
AA 68 cm · Länge 82 cm · Hinweis: Ärmel bitte 3/4
1 Stk44,40 €
Bestickung Hotellogo3 Stk24,00 €
Netto157,20 €
USt 19 %29,87 €
Gesamt187,07 €

What changes compared with measurement lists and phone calls

Before

  • Purchase orders to the manufacturer as a list with 12 lines per product
  • Partial deliveries? Nobody remembers what’s still missing
  • Webshop, store and trade prices in three different programs
  • Measurements arrive by email, fax or on a scrap of paper – with no name and no size
  • Follow-up calls, because “chest 112” doesn’t say whether it was measured on the body or on the jacket
  • Customers call because they need another copy of an invoice

With NextRB Unternehmer

  • Enter quantities in the color-by-size matrix – and the purchase order is done
  • Order matching shows every outstanding size, and stock is accurate for each variant
  • One product record for consumers, trade customers and made-to-measure
  • Business customers enter the measurements themselves – per piece, with name and base size
  • AA-Konfektion or body measurements: clearly defined, with a sketch and permitted ranges
  • Invoices and reorders in the customer portal – around the clock

Try colors, sizes and measurements for yourself.

In the „Mode & Textil“ (Fashion & Textiles) demo, you can create purchase orders with the matrix, post goods receipts and set up made-to-measure on a product – no sign-up needed, just give it a try.